Category: sales

10.4 Interactions | Sales Touch System

B2B Sales Book – 10.4 Interactions

This excerpt is from the acclaimed book "10.4 Interactions" * In 2011, Google commissioned a piece of research into how customers make buying decisions and coined the term, ‘Zero Moment of Truth’. [1] The Zero Moment of Truth refers to the period between a stimulus and the consumer making a…

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