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Book Category: Michael Smith

10.4 Interactions: How to Develop a Sales Touch System, Guide the Customer Conversation, and Sell with Credibility in B2B Sales

In 2011, Google published research that brought a new term – “Zero Moment of Truth” – to the world’s attention. It derived from a study…

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Go Naked: The Credible Expert: How to Stand Out In Medical Sales, Create More Opportunities, And Grow Your Business

The selling environment and role of the sales professional have changed. Forever. Gone are the days when the organisation, the product, or the solutions provided-

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